Selling a luxury property in Italy to international clients requires the right professionalism. In particular, it implies an in-depth knowledge of international purchasing dynamics, of the economic and political scenario of the countries of origin, as well as of the cultural habits, in order to be able to conduct negotiations at the level of the parties.

There are subtle differences between an Italian buyer, a European buyer and American or Chinese buyers. Everyone can have different needs and sensitivities.

Although the main parameters of luxury are shared, it is essential to know every little nuance to identify the perfect property for a particular client. This ability, as we have already said, is acquired with experience and with a propensity to listen that our agency, Barbara Magro, has refined over the years of experience in the Luxury Real Estate sector.

Let’s take a closer look at some data to understand where the real estate market is, what are the interests of foreign customers and what is the profile of their requests.

A recent survey by Luxuryestate highlighted how a large part of foreign investment comes from the old continent, where the British, French and Germans continue to aspire to purchase a luxury property< /b> in the Bel Paese.

Among the other aspiring foreign buyers, Americans remain among the most loyal, even if the pandemic, with the restrictions it has brought, has held back purchases from this continent in the last two years.

Americans not only appreciate the Italian sweet life, art, good food and culture, but thanks to a very strong dollar and prices of luxury homes lower than those practiced in their country, as well as thanks to the flat tax and tax conditions reserved for High Net Worth Individuals (HNWI) in Italy, they perceive more the convenience of a purchase in Italy.

An increase in requests from this market is expected for 2023. Therefore, the sale of prestigious properties, which has not lost its edge despite the pandemic, is destined to become even more exciting due to the return of American buyers.

So: how sell a luxury property to foreigners? What are the most popular types and the most coveted places?

Some data comes from a report by the Gate-away.com portal, dedicated to the sale of houses to foreigners in Italy. The shared data speak of a request for properties, between June and August 2022, greater in the Lake Como area (7.34% of the total), which detaches Salento by several percentage points, second in the standings with 3.84% .

According to an analysis carried out by Luxuryestate, the demand for luxury and extra-luxury properties in 2022/2023 by European buyers is concentrated, however, in the city: Milan (in the lead) and Rome attract European scrooges, the British in the lead Milan, followed by the Swiss and the French.

The most requested types of real estate concern large extra-luxury apartments located in the centre, preferably in period buildings, equipped with every comfort but, above all, privacy and confidentiality, with annexed recreational services. There is also a certain demand for luxury villas located in exclusive areas, especially in Rome, where the mild climate allows you to enjoy outdoor spaces for longer.

The most coveted pluses are:

• large and usable terrace or garden
• smart home (home automation)
• wellness spaces: gym, swimming pool, sauna, but also cinema room, game room, etc.

The _ Our agency, characterized by a high professional profile, deals with the sale of prestigious properties on the national and international market.

We know how to handle exclusive negotiations and we are reliable partners in international mediations. To find out more about our offer, we invite you to request an appointment .